In our policies we trust

Authors must be precise with their words, headlines, and URLs. They must understand that words have power and act responsibly. In doing so, authors must verify the information they gather. This includes identifying information such as names and positions, but also includes factual statements and accounts. Authors conduct their own fact-checking using their own judgment guided by the ethics policy. X2 News will use fact-checkers in certain circumstances it deems warranted.

We take action to reduce the distribution of non-factual information:

1. We accept and investigate feedback from readers, and authors / fact-checkers who identify potentially non-factual information.
2. Authors act as fact-checkers by reviewing stories and checking the facts across each article. 
3. Articles, pages and websites that are repeatedly flagged for non-factual information are prohibited from being featured. 

The team at X2 News strives to provide honest and accurate news stories. In the event that non-factual information is identified, we encourage you to reach out with further statements, insights, and other information at news@x2ai.com.

The X2 News ethical code’s foundation is the overlap observed between the American Psychological Association’s (APA) General Principles for Psychologists and the UK Lord’s Report AI Code Principles.
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The aim in integrating these fields is to produce a robust ethical code. X2 News persistently applies these foundational ethical principles to the company’s procedures. Figure 2 displays our resulting ethical code after merging principles from the APA General Principles for Psychologists and the UK Lord’s Report AI Code.

This ethical code is designed to protect the wellbeing of all users across the development, delivery, and maintenance of other mental health news organizations. X2 News’ strategy for operationalizing this code consists of four key components: 
Core ethical principles and sources Privacy & security measures Team expertise & training Research & development.
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Core Ethical Principles and Sources
X2 News’ ethical guiding principles arise from the intersection of mental health care and technology ethics: we refuse to pursue or deliver services and information, whether independently or in collaboration with other organizations, that are likely to cause harm. To realize this aim, X2 News regularly seeks guidance from industry and academic experts, inviting critical, reflective thinking on company practices, both established and developing. We maintain a standing medical ethical board consisting of faculty from academic institutions. X2 News also routinely reaches out to other experts for ethical guidance when implementing new technologies, or developing new content, such as expert research partners from Duke, Northwestern, and Stanford Universities. Likewise, when launching a service customized for a particular geographic region, X2 seeks local experts to evaluate and guide efforts at every step. Like any of the partnering organizations, the experts with whom X2 engages must demonstrate a clear commitment to harm reduction.The following sections describe policies and procedures developed by X2 to support and advance the companies ethical commitments.

Ensuring the rights of readers to confidentiality, privacy, and control over how their data is handled is of the utmost importance. In particular, principles of transparency and accountability guide company practices.
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Transparency 
Keeping pace with quickly evolving international data privacy standards, including the European Union General Data Protection Regulation (GDPR), is essential [7]. X2 readers have the same data privacy rights regardless of location or other demographic considerations. The company fully complies with the standards outlined by the GDPR and maintain these standards for all readers worldwide. 
X2’s privacy policy is customized based on the agreements with each individual customer. The privacy policies use clear, non-expert language to describe how we manage user data. Importantly, the business model enables X2 to entirely forgo external advertisement revenue, and the company does not - and will never - sell or otherwise provide user data for any commercial purpose, directly or indirectly. 

Accountability
X2 prioritizes ongoing processes for monitoring and assessing decisions and actions. The policy, content, research, and technical leaders meet regularly to evaluate best practices and research priorities, as well as develop new strategies for mitigating potential misuse of data. The medical ethical board, which meets semi-annually, is the most important source of ongoing external feedback. X2 leadership convenes focused discussions with established mental health and technology scholars and experts to advance the companies understanding of the complex ethical questions that guide the work. In between these meetings, X2 maintains active discussion with advisory board members and seeks their input when any questions or concerns arise. 

The team at X2 News strives to provide honest and accurate news stories. In the event that incorrect information is provided, we encourage you to reach out with further statements, insights, and other information at news@x2ai.com. 
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A “correction” is defined as any change made to a page. Changes may include adding additional information, correcting a false or misleading statement, including a statement from an involved party to provide their own viewpoint, or the removal of content or an entire story because of news that has been proven false.
Correcting a false or misleading statement: In the event that a quote or piece of information is false or misleading, we will update the statement or remove information from the article. 

Removal of Content / Stories: In the event that a fact is proven false with additional information, X2 will immediately remove the false content from the posted story.
In every case, we believe in being fully transparent with our readers and will update any publicly facing channels as needed to alert them to changes, additions, and removal of stories posted on x2ai.com/news. 

Social Media Policy:
X2 works with its writers and editors to update stories via our social media channels as deemed necessary. If a social message was shared and the focus of a story is changed, a retraction is issued, or any other pertinent updates are made, we will work to ensure our social followers are made aware of those changes to the best of our abilities.

X2 News is owned and funded by X2 Foundation. A foundation that works closely with the venture backed company X2AI Inc. Which is backed by social impact investors.